Reflective bags and backpacks; be noticed in the dark
A relatively new development in safety is cute purses and bags that are very light reflective. They generally look dark grey with hints of color in normal light but turn bright when headlights or such shine on them. Here are a couple of examples. I have 2 of these and they are great for when I am out late at night. [Note: as an Amazon Associate I earn from qualifying purchases]. Most of this type of bag are around $30 or less, so very affordable even if you only use it when traveling at night.